Monday, December 20, 2010

REVIVE x Dr ROMANELLI: DETROIT

Came across this dope video today from Revive and Dr Romanelli produced by The Work.  Travel through the city with this one, see what the hype is all about.  Shout out to Revive too, they got some of the illest custom New Era fitteds over there.. Check em out at revivemi.com


REVIVE x Dr ROMANELLI: DETROIT from THE WORK on Vimeo.

Thursday, December 16, 2010

Nike Lava Dunk Hi “Athletics Far East”


There is a ton of footwear to pick from this fall/winter season. If you have been looking for something different, you might like the Lava Dunk Hi from the AFE (Athletics Far East) collection. Two colors are available at select Nike retailers, including 21 Mercer. Need a better look? View more photos after the jump.









Thursday, December 2, 2010

Welcome

Jefferson Ave is a lifestyle brand of urban apparel influenced by the street in Detroit, MI of which it shares its name.  With a focus on high quality garments, we bring fashion that is adaptable to any lifestyle.

Throughout the 90’s, Jefferson Avenue was considered by most to be the stage.  Where the cars were clean, the women were sexy and the clothes were fly.  This one street served as the backdrop for many memorable nights for native Detroiters.  “"The Strip"” was often a destination point for young adults, causing massive traffic jams and plenty of unpredictable activities.  Through fashion the Jefferson Ave brand will recreate the bravado possessed by the youth of Detroit during this time period.  Journey with us and capture that unforgettable feeling in the air.

Experience Jefferson Ave.